A few years ago I asked people when they thought a cover reveal should be brought out. I was surprised that several authors who were traditionally published told me that about six months was right. Their reasoning was that the cover was the most basic component of the book’s promotion. One said that she had a cover reveal before she had even finished the rough draft! The idea is that every time the book is mentioned anywhere, the cover is there. The cover symbolizes the story in people’s minds.
Since that post, I have noticed that most people do a cover reveal a few weeks before the release. In fact, I often see a cover reveal paired with a preorder or an announcement of the release date. I very rarely see the reveal more than three weeks out, perhaps a month if we stretch it. I have even seen the reveal the day before the book was released! Actually, I’ve seen the cover reveal less than a week before the release date several times and by several different authors.
So, what do you think, when is the ideal time for a cover reveal? Should it be months ahead of time so the cover comes to symbolize the book and it is deep in people’s minds, or should it be days before the release to build that hoped for excitement? Someplace in between?
As you may have guessed, I have the cover of The Old Mill ready to go, but I haven’t touched the manuscript since early October, shortly after finishing the second draft. Just curious on what people thought.